No one cares for printed signs.
Sure, they can sometimes earn a glance or two.
But if you install a bright, vibrant digital display in the area, what happens?
All those printed signs quickly fade away––along with their message.
Capturing your customer’s attention with print has become incredibly difficult in today’s digitised world.
The average person looks at their phone over 1500 times a day and their attention span has dropped from 12 to just 8.25 seconds in the past decade.
Fortunately, digital signage offers an effective and affordable solution to this problem.
In this blog, I’m going to share with you five research-backed reasons why you need to start using digital displays to deliver your message.
#1 It’s More Engaging
An OTX survey revealed that people actually pay a lot of attention to digital signage.
In fact, almost half of the 1700 people surveyed said that they ranked it above billboards, the Internet and even their mobile phones.
They found the displays to be unique (58%), interesting (53%) and entertaining (48%.)
But the most important takeaway was this:
A whopping 63% of people said digital displays caught their attention.
And that’s the most important factor.
It’s the most valuable resource in today’s economy.
Having a multimedia display to deliver your on-site message means that there’s a good chance over half of your visitors see it.
This is a powerful way to engage and communicate with customers.
#2 It Increases Sales
A well-placed sign can make a massive impact on sales.
With seven in 10 customers purchasing a product or service because a sign caught their eye, digital signage at the till point is a perfect place to influence customer behaviour and drive upsells. (Digital Signage Today)
In fact, when Nielson research tracked 120 shops that used digital displays, they found that 80% of them gained a 33% boost in sales (compared to using print signs.)
If you’re not using digital signage, you could be leaving money on the table.
And if you’re worried about the initial investment, A University of Cincinnati study showed that LED signs offer an ROI within just 3 months.
So installing digital signage ASAP is a no-brainer for any business looking to increase revenue.
#3 It Reduces Perceived Wait Time
Use digital signage to inform, educate and entertain your customers while they wait.
In the healthcare sector, savvy clinics using this method have reported a decreased perceived wait time by 33%.
That means a 30-minute wait feels like only 20-minutes.
With so much competition in business today, customers seek businesses that can give them what they want fast.
And as technology makes us more impatient, keeping up with demanding customers is an uphill struggle.
Digital signage can help make your service feel faster, resulting in more satisfied and potentially repeat customers.
#4 It’s Easier to Recall
Digital displays make an impression.
It has a recall rate higher than any other form of traditional media with 83% of people recalling at least one ad seen on a digital billboard in the past 30 days. (Arbitron)
What’s even more compelling, is that over 55% of travellers who noticed a digital sign that past month could recall the specific message on that screen. (Neilson)
Think about how powerful that is…
Showcase your message on a digital display and more than half of those who see it will be able to recall it weeks later.
That’s the kind game-changing impact digital signs can have on your awareness campaigns.
#5 It’s Dynamic
You can swap and change the media on your displays with just a few clicks.
With user-friendly software today, you can change your content and improve it quickly and continually.
A printed poster, on the other hand, costs a lot of time and money to produce.
Use a digital display and you can test new images, videos and essentially entire campaigns regularly––on the fly.
Some retailers use this control to advertise specific messages at different times of the day.
For example, a cafe can promote their breakfast deal during the early hours of the day and change the display to show their lunch offer in the afternoon.
All on the same, bright, eye-catching display in the most prominent location that gets the most reach.
The possibilities are endless.
These are just a handful of the benefits of using digital signage.
The industry is growing steadily and is expected to reach $31 billion by 2025, proving that others are realising its power.
Truthfully, the potential for digital signage in your business cannot be understated.
Have a think about how a digital display could improve your business.
Where would you install it and what would you display?
Post a comment and let us know.
Not Using Digital Signage Yet?
Contrary to what most believe, you don’t need to be a tech-wizard or break the bank to start benefiting from digital signage.
Our own software, Easy Multi Display, is the most affordable solution on the market. We’ve designed it to be so simple anyone can have their media displayed in just 3 easy steps.
If you’re looking to reap the benefits of digital signage and take your business to the next level, give it a try. Download your FREE 30 day trial of Easy Multi Display and get started today or get in touch with us here.